Which of the following statements is True of the gold segment members in the customer pyramid?
A) Price plays a greater role in their decision-making process.
B) The gold segment members place more value on customer service.
C) Their spending levels and profitability do not warrant special treatment.
D) They demand a lot of attention but buy very little from retailers.
E) This segment is composed of the customers with the top 25 percent CLVs.

Question

Quizplus · Accepted Answer

The profitability levels of the gold-tier customers are less than those of the platinum-tier customers because price plays a greater role in their decision making.

Which of the Following Statements Is True of the Gold