Developing retail programs for small groups or individual customers is referred to as
A) cross selling.
B) a loyalty program.
C) a share of wallet program.
D) add-on selling.
E) 1-to-1 retailing.

Question

Quizplus · Accepted Answer

1-to-1 retailing is developing retail programs for small groups or individual customers and recommending merchandise to each individual taste.

Developing Retail Programs for Small Groups or Individual Customers Is