CRM programs directed toward customers in the high-value segment
A) offer more discounts.
B) are focused on maintaining loyalty.
C) give more importance to frequent-shopper programs.
D) attempt to discourage 20 percent of shoppers.
E) provide online shopping options without processing charges.

Question

Quizplus · Accepted Answer

Some retailers provide unusually high-quality, personalized customer service to build and maintain the loyalty of their best customers.

CRM Programs Directed Toward Customers in the High-Value Segment