Which of the following approaches toward retaining customers has retailers offering unique benefits and targeted messages to individuals?
A) Segmentation
B) Personalization
C) Frequent-shopper programs
D) Add-on selling
E) Community

Question

Quizplus · Accepted Answer

The availability of customer-level data and analysis tools helps retailers offer unique benefits and targeted messages to individual customers in a cost-effective manner. Some retailers provide unusually high-quality, personalized customer service to build and maintain the loyalty of their best customers.

Which of the Following Approaches Toward Retaining Customers Has Retailers