A ________ is a group of customers who are bound together by their loyalty to a retailer and the activities the retailer sponsors and undertakes.
A) frequent shopper community
B) retail brand community
C) consideration set
D) target market
E) customer pyramid

Question

Quizplus · Accepted Answer

Community members identify themselves with other members and share a common interest and participation in activities related to the retailer.

A ________ Is a Group of Customers Who Are Bound