The Bird of Paradise is one of the world's most attractive tropical flowers. When Josiah, who owns Joe's Flower Shop, knows he's receiving flowers from Hawaii, he emails all his customers whom he knows will like the flower and informs them of the expected shipment. Josiah's program is an example of
A) a frequent-shopper program.
B) a loyalty program.
C) gaining competitive advantage.
D) add-on selling.
E) 1-to-1 retailing.

Question

Quizplus · Accepted Answer

1-to-1 retailing is developing retail programs for small groups or individual customers and recommending merchandise to each individual taste.

The Bird of Paradise Is One of the World's Most