Which of the following terms refers to the process of gathering information and forecasting relevant trends, competitive actions, and circumstances that will affect operations in geographic areas of potential interest?
A) internal analysis
B) strategic planning
C) cultural analysis
D) environmental scanning

Question

Quizplus · Accepted Answer

Environmental scanning refers to the process of gathering information and forecasting relevant trends, competitive actions, and circumstances that will affect operations in geographic areas of potential interest. Internal analysis focuses on assessing and evaluating internal resources and capabilities, strategic planning involves setting goals and developing plans to achieve them, and cultural analysis involves studying the cultural norms and values of a specific group or society.

Which of the Following Terms Refers to the Process of Gathering