Goals for market volume and profitability are usually set higher for international than domestic operations because of ________.
A) greater risks
B) larger markets
C) government controls
D) stable exchange rates

Question

Quizplus · Accepted Answer

International operations often involve greater risks than domestic operations, such as cultural differences, legal barriers, and currency exchange rates. As a result, companies typically set higher goals for market volume and profitability in order to compensate for these additional risks.

Goals for Market Volume and Profitability Are Usually Set Higher