Which of the following is generally the least risky entry strategy?
A) franchising
B) offshoring
C) exporting
D) licensing

Question

Quizplus · Accepted Answer

Exporting is generally considered the least risky entry strategy because it involves selling the products or services directly to foreign customers without involving any financial investment in the foreign market. It allows the company to test the waters in a new market without committing significant resources, and it can also help to gather information about the market demand and competition. Franchising involves a higher level of commitment and investment, licensing can lead to the loss of intellectual property, and offshoring carries significant operational and cultural risks.

Which of the Following Is Generally the Least Risky Entry