The primary advantage of a global geographic structure is the firm's ability to ________.
A) ensure economies of scale in production
B) adapt products to local needs and demands
C) implement international policies and procedures
D) coordinate marketing across many geographic regions

Question

Quizplus · Accepted Answer

A global geographic structure allows firms to adapt their products to local needs and demands, which can increase customer satisfaction and ultimately drive sales. While the other options may also be benefits of this structure, they are not its primary advantage.

The Primary Advantage of a Global Geographic Structure Is the Firm's