What is the primary disadvantage of rationalization?
A) too much emphasis on centralized decision making
B) potential profit loss due to different product designs
C) too many different marketing and sales programs
D) lack of differentiation and specialization for local markets

Question

Quizplus · Accepted Answer

Rationalization focuses on standardizing products and processes, which may not be suitable for local markets with unique needs. This lack of differentiation and specialization can lead to decreased competitiveness in those markets.

What Is the Primary Disadvantage of Rationalization