Question 1

In the health communication planning cycle, analysis of the problem, the ecological setting, the core intervention strategy, and the affected populations is part of which of the following?

Accepted Answer

The macro plan involves analyzing the problem, the ecological setting, the core intervention strategy, and the affected populations to guide the overall direction of health communication efforts.

Question 2

During the educational and ecological assessment phase of the PRECEDE-PROCEED Model, which of the following is not considered?

Accepted Answer

Quality of life is assessed in the social assessment phase, not during the educational and ecological assessment phase, which focuses on predisposing, reinforcing, and enabling factors.

Question 3

Which of the following is not a question asked by the BEHAVE framework?

Accepted Answer

The BEHAVE framework focuses on understanding the target audience and the desired behavior change, not on branding strategies.

Question 4

Which survey focuses on attitudes and behaviors across the cancer continuum and asks questions about health information seeking, impact of media on decision making, and patient provider communication?

Accepted Answer

The Health Information National Trends Survey (HINTS) focuses on attitudes and behaviors across the cancer continuum, including health information seeking, media impact on decision making, and patient-provider communication.

Question 5

Going to the location where the intended audience would encounter information or acquire a product and inviting them into an interview is the definition of which kind of research method?

Accepted Answer

Intercept interviews involve approaching people in a specific location where they are likely to encounter information or products and inviting them to participate in an interview.

Question 6

Which of the following is an example of loss framed messaging?

Accepted Answer

Loss framed messaging focuses on the negative consequences or losses associated with not taking a particular action, such as losing control of one's health by continuing to smoke.

Question 7

Which of the following is not a suggested element of a creative brief?

Accepted Answer

A literature review is typically not part of a creative brief, which focuses on elements like target audience, distribution, and support statements for the creative strategy.

Question 8

Which model works backwards from a desired state of health and asks what environment, genetic, behavior, individual motivation, or administrative policy is necessary to create the healthy state?

Accepted Answer

The PRECEDE-PROCEED model is a planning model that begins with the desired outcome and works backwards to identify strategies for achieving that outcome, considering various factors like environment, genetics, behavior, and policies.

Question 9

Primary data is data that you get from existing sources such as the local health department or the Centers for Disease Control and Prevention.

Accepted Answer

Primary data is data collected firsthand by the researcher for a specific purpose, not from existing sources. Data from sources like the CDC would be considered secondary data.

Question 10

Settings include places where an audience goes to receive your message and places where the media reaches them, like radio and television programs and online environments.

Accepted Answer

Settings refer to the various platforms and locations where audiences can be engaged with messages, including traditional media like radio and TV, as well as digital environments.

Quiz 7: Planning Health Communication Interventions