When a marketer "mines" his or her company's database, fresh insights can be gained into neglected customer segments, ________, and other useful information.
A) possible new inventions
B) recent customer trends
C) long-term competitive trends
D) possible new technologies
E) new primary data possibilities

Question

Quizplus · Accepted Answer

By mining the company's database, the marketer can gain insights into recent customer trends which can be useful in developing marketing strategies to target these trends.

Answer: C 
 Mining the company's database can also provide the marketer with insights into long-term competitive trends, which can be used to develop strategies to stay competitive.

Answer: E 
 Mining the company's database can help the marketer identify new primary data possibilities, which can be used to gather more information about customers and their needs. A and D are not relevant as mining the company's database will not directly provide information about possible new technologies or inventions.

When a Marketer "Mines" His or Her Company's Database, Fresh