A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.
A) marketing intelligence system
B) marketing information system
C) product management system
D) marketing research system
E) vertical system

Question

Quizplus · Accepted Answer

A marketing intelligence system is designed to gather and analyze everyday information about developments in the marketing environment, helping managers make informed decisions.

A ________ Is a Set of Procedures and Sources Managers