________ is the process of carefully managing detailed information about individual customers and all customer "touch points" to maximize loyalty.
A) Customer lifetime value
B) Customer profitability analysis
C) Customer relationship management
D) Customer satisfaction analysis
E) Customer-value delivery

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is the process of managing detailed information about individual customers and all customer touchpoints to maximize loyalty. It involves using data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. CRM systems typically provide companies with a suite of tools and techniques to help manage their customer interactions throughout the entire lifecycle of the customer, from prospect to sale to customer support and beyond.

________ Is the Process of Carefully Managing Detailed Information About