From a marketing management perspective, there are three main sets of brand equity drivers. Which of these drivers was most applicable when Concrobium carefully chose the blue and green colours that characterize both its products and website?
A) associations indirectly transferred to the brand by linking it to some other entity
B) the initial choices for the brand elements or identities making up the brand
C) the product and all accompanying marketing activities and supporting marketing programs
D) the service and all accompanying marketing activities and supporting marketing programs
E) the profitability associated with brand development

Question

Quizplus · Accepted Answer

The initial choices for the brand elements or identities making up the brand are the most applicable brand equity drivers when it comes to choosing colours for a brand's products and website. This includes decisions about the brand name, logo, packaging, and visual identity. Therefore, Concrobium's choice of blue and green colours reflects the company's careful consideration of its brand elements to create a cohesive and recognizable brand identity.

From a Marketing Management Perspective, There Are Three Main Sets