A __________ is the set of all brand lines that a particular seller makes available to buyers.
A) brand line
B) family brand
C) brand mix
D) brand variants
E) house of brands

Question

Quizplus · Accepted Answer

A brand mix is the set of all brand lines that a particular seller makes available to buyers. A brand line refers to a group of related products within a brand, while a family brand is a type of branding where a company uses its own corporate name to distinguish all its product brands. Brand variants refer to different sizes, flavors, or forms of a product. House of brands is a branding strategy where a company operates multiple individual brands, each with its own identity, rather than using a single corporate brand to sell multiple products.

A __________ Is the Set of All Brand Lines That