Consumers learn about brands through ________ and product marketing programs.
A) shopping bots
B) the sales force
C) the mass media
D) independent information sources
E) past experiences with the product
Correct Answer:
Verified
Q11: _ is endowing products and services with
Q12: A parent brand that is associated with
Q13: A _ consists of all products-original as
Q14: Brands must create strong, favourable, and unique
Q15: The earliest signs of branding in Europe
Q17: Strong brands possess which one of the
Q18: If no differences in consumer response occur,
Q19: The premise of _ models is that
Q20: When a marketer expresses his or her
Q21: A _ is the set of all
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