If no differences in consumer response occur, then the brand-name product can easily be classified as
A) a commodity or generic version.
B) a flanker brand.
C) the leading brand.
D) an endowed version.
E) customer-based brand equity.

Question

Quizplus · Accepted Answer

If there are no differences in consumer response, it means that the brand-name product is not creating any additional value or perceived benefits. This is often the case with commodity or generic versions of products, which are largely indistinguishable from each other and do not offer any unique features or qualities. Therefore, the best choice is option A - a commodity or generic version.

If No Differences in Consumer Response Occur, Then the Brand-Name