When firms look for new users in groups that have never used the product before, the firm is using the ________ strategy.
A) diversification
B) product development
C) geographical-expansion
D) market-penetration
E) new-market segment

Question

Quizplus · Accepted Answer

The correct strategy is "new-market segment." This approach involves targeting new customer groups or segments that have not previously used the product, aiming to expand the customer base by reaching out to new markets.

When Firms Look for New Users in Groups That Have