Using the market approach, ________ are companies that satisfy the same customer need.
A) entrepreneurs
B) partners
C) innovators
D) followers
E) competitors

Question

Quizplus · Accepted Answer

The market approach involves identifying competitors that satisfy the same customer need or offer similar products/services. Therefore, the best choice is competitors. Entrepreneurs, partners, innovators, and followers may not necessarily be fulfilling the same customer need in the market.

Using the Market Approach, ________ Are Companies That Satisfy the Same