The ________ has the largest market share and usually shows the way to other firms in price changes, new-product introductions, distribution coverage, and promotional intensity.
A) market nicher
B) market challenger
C) market entrant
D) market leader
E) market follower

Question

Quizplus · Accepted Answer

The market leader has the largest market share and is generally considered as the industry leader. As a result, it usually sets the bar for other companies in terms of pricing, product innovation, distribution, and marketing efforts. The other options refer to companies that are not leading in the market.

The ________ Has the Largest Market Share and Usually Shows