Coca-Cola focused on its soft-drink business, missed seeing the market for coffee bars and fresh fruit-juice bars. This is an example of
A) growing bargaining power
B) missed opportunities
C) category leadership
D) marketing myopia
E) emerging giants

Question

Quizplus · Accepted Answer

Coca-Cola's focus on its soft drink business led to a lack of forward thinking and a failure to recognize emerging trends in the market, such as the rise of coffee bars and fresh fruit-juice bars. This indicates a case of marketing myopia, where a company becomes too focused on its current business model and misses opportunities for growth and innovation.

Coca-Cola Focused on Its Soft-Drink Business, Missed Seeing the Market