According to Peter Golder and Gerald Tellis, a(n) ________ is the first to develop a working model of the product.
A) developer
B) creative pioneer
C) product pioneer
D) market pioneer
E) inventor

Question

Quizplus · Accepted Answer

Peter Golder and Gerald Tellis define a product pioneer as the first firm to develop a working model of the product, making choice C the best answer. A market pioneer is the first firm to enter a new market, but may not necessarily be the first to develop the product itself. Developers and inventors may create working models of a product, but may not be the first to bring it to market. Creative pioneers is not a commonly used term related to product innovation.

According to Peter Golder and Gerald Tellis, A(n) ________ Is