Sun Microsystems licensed its Java software to millions of software developers to make a stand against archrival Microsoft. Which type of challenger strategy does this represent?
A) flank attack
B) guerilla warfare
C) encirclement attack
D) frontal attack
E) bypass attack

Question

Quizplus · Accepted Answer

An encirclement attack involves targeting multiple fronts or aspects of a competitor's business. By licensing Java to millions of developers, Sun Microsystems aimed to create a broad base of support and usage, challenging Microsoft's dominance from multiple angles.

Sun Microsystems Licensed Its Java Software to Millions of Software