As a market follower strategy, the ________ duplicates the leader's product and packages and sells it on the black market or through disreputable dealers.
A) counterfeiter
B) innovator
C) cloner
D) imitator
E) adapter

Question

Quizplus · Accepted Answer

Counterfeiting involves making unauthorized copies of branded products and selling them as genuine products. It is a common market follower strategy, in which the follower duplicates the leader's product and packages it with similar branding to mislead customers. This strategy is illegal and unethical, and it damages the reputation of both the original brand and the imitator.

As a Market Follower Strategy, the ________ Duplicates the Leader's