Most products are established at one of four performance levels: low, average, high or superior. For example, mountain bikes come in a variety of sizes and physical attributes. When a consumer purchases a mountain bike costing $1000 she/he expects the bike to perform to specifications and to have a high ________ meeting the promised specifications.
A) performance quality
B) conformance quality
C) reliability
D) features
E) durability

Question

Quizplus · Accepted Answer

Conformance quality refers to the degree to which a product's design and operating characteristics meet established standards. In this context, when a consumer expects a mountain bike to perform to specifications, they are expecting it to have a high conformance quality, meaning it conforms to the promised specifications.

Most Products Are Established at One of Four Performance Levels