The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
A) composition
B) consistency
C) width
D) depth
E) length

Question

Quizplus · Accepted Answer

Consistency refers to how closely related the product lines are in terms of factors such as end use, production requirements, and distribution channels. Width refers to the number of different product lines offered by the company, depth refers to the variety of products within a product line, and length refers to the total number of products in the company's product mix. Composition is not a relevant term in this context.

The ________ of the Product Mix Refers to How Closely