Campbell Soups all feature the name "Campbell Soup" on their packaging first then the particular variety such as Cream of Mushroom. This is an example of a firm using what level of product hierarchy to market its products?
A) product family
B) need family
C) item
D) product type
E) product line

Question

Quizplus · Accepted Answer

The use of "Campbell Soup" as the first element in the product name indicates that the company is marketing its products at the product line level of the product hierarchy. All of the varieties of soup fall under the Campbell Soup product line.

Campbell Soups All Feature the Name "Campbell Soup" on Their