Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he/she expects the shoes to cover his/her feet and allow them to walk unobstructed. This is an example of what level in the consumer value hierarchy?
A) pure tangible good
B) augmented product
C) consumption system
D) potential product
E) basic product

Question

Quizplus · Accepted Answer

This is an example of the basic product level in the consumer value hierarchy, where customers expect the product to perform its core function, such as covering their feet and allowing them to walk unobstructed.

Marketers Must See Themselves as Benefit Providers