Marketing planning begins with the formulation of an offering to ________ target customers' needs or wants.
A) compete with
B) meet
C) comprehend
D) capture
E) exceed

Question

Quizplus · Accepted Answer

Marketing planning aims to develop a product or service that meets the needs and wants of the target customers. Competing with customers, comprehending their needs, or capturing their wants may create a reluctance among customers. Exceeding customers' needs may result in overproduction or overpricing, which may not be beneficial for the business. Therefore, meeting the target customers' needs or wants is the best option.

Marketing Planning Begins with the Formulation of an Offering to ________