The vast array of goods consumers buy can be classified on the basis of shopping habits. We can distinguish among convenience, ________, specialty, and unsought goods.
A) shopping
B) functional
C) business
D) "must haves"
E) impulse
Correct Answer:
Verified
Q5: The five product levels constitute a _.
Q6: _ are similar in quality but different
Q7: In planning its market offering, the marketer
Q8: Examples of products such as insurance, cemetery
Q9: The customer will judge the offering by
Q11: How a consumer shops for organic foods
Q12: Marketing planning begins with the formulation of
Q13: Materials and parts are goods that enter
Q14: The way the user performs the tasks
Q15: Marketers have traditionally classified products on the
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