Examples of products such as insurance, cemetery plots, and smoke detectors, are examples of ________ that are products that the consumer does not know about or does not normally think of buying.
A) homogeneous shopping goods
B) convenience goods
C) unsought goods
D) heterogeneous shopping goods
E) specialty goods

Question

Quizplus · Accepted Answer

Unsought goods are products that consumers either do not know about or typically do not think of buying, such as insurance, cemetery plots, and smoke detectors. They often require more marketing effort and persuasion to sell to consumers compared to convenience, shopping, or specialty goods.

Examples of Products Such as Insurance, Cemetery Plots, and Smoke