Marketers have traditionally classified products on the basis of characteristics: ________, tangibility, and use.
A) durability
B) augmented
C) expected
D) customer value hierarchy
E) none of the above

Question

Quizplus · Accepted Answer

Products are traditionally classified based on their characteristics such as durability, tangibility, and use. Durability refers to the product's ability to withstand frequent use or time, which is an important factor for products such as cars, appliances or electronics. Tangibility refers to whether the product is a physical or intangible service. Use refers to the primary purpose or benefit that the product offers to customers.

Marketers Have Traditionally Classified Products on the Basis of Characteristics