Because a physical product does not exist, the ________ of the service provider's are especially important.
A) logo
B) characters
C) facilities
D) colours
E) brand image

Question

Quizplus · Accepted Answer

Since a physical product is not involved in a service, the tangible elements of the service provider, such as their facilities and equipment, become more important in building the perception of the service quality in the customer's mind. The other options such as logo, characters, colours, and brand image may have some impact but are not as crucial as the facilities.

Because a Physical Product Does Not Exist, the ________ of the Service