Services cannot be seen, tasted, or felt, before purchase. The challenge to marketers of services is to "tangibilize the intangible" and "manage the evidence." What do these statements really mean for a marketer of a service firm, such as H&R Block?

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The Answer of Services cannot be seen, tasted, or felt, before purchase. The challenge to marketers of services is to "tangibilize the intangible" and "manage the evidence." What do these statements really mean for a marketer of a service firm, such as H&R Block?

Services Cannot Be Seen, Tasted, or Felt, Before Purchase