Some brands adopt scarcity as a means to signify quality and justify
A) EDLP.
B) "9" endings.
C) premium pricing.
D) discounting.
E) value pricing.

Question

Quizplus · Accepted Answer

Scarcity is often used as a tactic by brands to create an illusion of exclusivity and justify premium pricing. By framing their products as limited edition or in short supply, companies can increase the perceived value and desirability of their offerings, leading consumers to be willing to pay more for them. This is particularly effective for luxury and high-end brands, as scarcity can help communicate the idea that their products are rare, and thus inherently valuable.

Some Brands Adopt Scarcity as a Means to Signify Quality