In some cases, price is not as important as quality and other benefits in the market offering.
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Q102: Psychological discounting involves setting an artificially high
Q110: An increasing number of companies are basing
Q111: The final price charged by the company
Q112: Companies sometimes initiate price cuts in a
Q114: A factor leading to price increases is
Q116: Predatory pricing selling below cost with the
Q117: Cutting prices to keep customers or beat
Q118: EDLP pricing is a type of going-rate
Q119: Ensuring that customers appreciate the total value
Q120: Value pricing is a matter of reengineering
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