An increasing number of companies are basing their pricing on perceived value, which is the value that the consumer decides the product is worth and is the same across all incomes and regions of the company.

Question

Quizplus · Accepted Answer

Perceived value can vary significantly across different incomes and regions due to differences in purchasing power, cultural values, and economic conditions, affecting how consumers value a product.

An Increasing Number of Companies Are Basing Their Pricing on Perceived