Need-satisfaction personal selling is based on the idea that:
A) Customers need to be told what they want.
B) The customer needs to know what products the firm offers.
C) Salespeople should be friendly because customers need to feel that they are appreciated.
D) Customers purchase to satisfy a particular need or set of needs.
E) Customers have only one need at a time and it must be met before the salesperson can interest them in any other product.

Question

Quizplus · Accepted Answer

Need-satisfaction personal selling is based on the concept that customers make a purchase to satisfy a particular need or set of needs. The salesperson's role is to identify and understand the customer's needs and then offer a product or solution that meets those needs. Therefore, option D is the best choice.

Need-Satisfaction Personal Selling Is Based on the Idea That