According to Goldman, the effect of advertising on the media is:
A) It enables radio, TV, magazines, and newspapers to survive.
B) It creates more sophisticated consumers who are more critical of the media.
C) It forces the media to avoid innovative, daring, or controversial content.
D) Both (a) and (b)
E) Both (a) and (c)
Correct Answer:
Verified
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Q24: Goldman mentions all of the following conditions
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Q26: Alan Goldman's opinion of advertising is that:
A)
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Q30: What does Savan mean by "the sponsored
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Q32: What is the point of Savan's example
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