Which of the theories or models below is based on the assumption that people are rational decision makers who make deliberate behavior choices based on how strongly they believe the behavior will yield desirable outcomes and the social implications of performing that behaviour?
A) Social cognitive theory
B) Health belief model
C) Transtheoretical model
D) Theory of reasoned action

Question

Quizplus · Accepted Answer

The theory of reasoned action assumes that we are rational decision makers. People make decisions and deliberate choices based on two primary considerations: how strongly they believe a behavior will lead to positive outcomes and the perceived social implications of performing that behavior.

Which of the Theories or Models Below Is Based on the Assumption