A campaign to encourage the use of bicycle safety gear uses fun music, attractive graphics, and the message that biking is more fun when you do it safely. This is an example of:
A) Source homophily
B) Shock value
C) A positive affect appeal
D) Extended parallel process model

Question

Quizplus · Accepted Answer

Campaigns may promote positive emotional rewards in the form of popularity, a sense of accomplishment, honor, fun, happiness, or so on. Campaigns may also inspire positive affect because the messages themselves are pleasant or entertaining.

A Campaign to Encourage the Use of Bicycle Safety Gear