Question 1

The most productive list for direct marketers is a response list.

Accepted Answer

The answer of The most productive list for direct marketers...

Question 2

A response list is a list of individuals who have expressed a high likelihood of responding to an offer.

Accepted Answer

The answer of A response list is a list of...

Question 3

A list denotes a market segment.

Accepted Answer

The answer of A list denotes a market segment....

Question 4

Demographics is the study of lifestyles, habits, attitudes, beliefs, and value systems of individuals.

Accepted Answer

Demographics is the study of populations, focusing on the structure, distribution, and characteristics such as age, race, gender, and income.

Question 5

Service bureaus provide data processing, data mining, outsourcing, online analytical processing (OLAP), and other services to support the interchange of lists and database information within the direct marketing industry.

Accepted Answer

Service bureaus offer a range of services including data processing, data mining, outsourcing, OLAP, and support for the exchange of lists and database information, which are essential for the direct marketing industry to target and personalize their campaigns effectively.

Question 6

List brokers act as intermediaries who bring list users and list owners together.

Accepted Answer

List brokers facilitate transactions between those who want to rent mailing or email lists (list users) and those who own these lists (list owners), making it easier for businesses to target their marketing efforts.

Question 7

The last step of effectively evaluating a list is to select a key code.

Accepted Answer

The last step of effectively evaluating a list typically involves reviewing the list against set criteria or objectives, not selecting a key code. The process might include prioritizing items, making decisions based on the evaluation, or implementing actions, rather than selecting a code.

Question 8

Cohort analysis reveals consumer groups that have unique bonds which show unified market segments.

Accepted Answer

Cohort analysis groups consumers based on shared characteristics or experiences within a defined time period, revealing segments that exhibit similar behaviors or preferences, thus identifying unique bonds within these groups.

Question 9

A list is a perishable commodity.

Accepted Answer

The answer of A list is a perishable commodity....

Question 10

The old saying "birds of a feather flock together," explains why ZIP code areas constitute market segments.

Accepted Answer

The saying "birds of a feather flock together" implies that people with similar interests, habits, or characteristics often group together, which is why ZIP code areas can constitute market segments, as people living in the same area often share demographic and psychographic similarities.

Quiz 3: Lists and Market Segments