In attempting to measure the impact of a lift, marketers will utilize_________
A)a control group
B)an experimental
C)panel group
D)all of the above

Question

Quizplus · Accepted Answer

In measuring the impact of a lift, marketers utilize a control group to compare against the group exposed to the marketing effort, an experimental group that is exposed to the marketing effort, and panel groups which can consist of a variety of structured groups for observational studies. All these methodologies help in isolating and understanding the effects of marketing strategies.

In Attempting to Measure the Impact of a Lift, Marketers