The process by which an order response is tracked back to the original source from which it was generated is known as:
A) identifier key
B) coding
C) matchback
D) split test
Correct Answer:
Verified
Q5: Which of the following represent ways in
Q6: If you are creating a direct mail
Q7: In attempting to measure the impact of
Q8: In the conversion rate calculation, if you
Q9: In direct marketing, the budget is a
Q11: The term "unit margin" is defined as:
A)target
Q12: Which of the following is not a
Q13: Net profit is defined as:
A)amount of money
Q14: What calculation do you perform to find
Q15: A twostep direct marketing campaign can best
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