A twostep direct marketing campaign can best be defined as:
A)a campaign where two different segments are addressed sequentially
B)a campaign where a smaller amount is spent initially, then a higher amount
C)a campaign where two different media are used in sequence
D)a campaign where the first step is to get inquiries only; the second to produce a sale

Question

Quizplus · Accepted Answer

A two-step direct marketing campaign involves an initial step designed to generate interest or inquiries, followed by a second step aimed at converting those inquiries into sales.

A Twostep Direct Marketing Campaign Can Best Be Defined As