To calculate whether a marketing test met the allowable margin in terms of cost per order, you would:
A)multiply the variable costs by the number of orders received
B)divide the costs of the test by the number of orders received
C)divide the total revenues by the marketing costs
D)divide the total revenues by the number of names on the list used

Question

Quizplus · Accepted Answer

To calculate the cost per order, you divide the total costs of the marketing test by the number of orders received. This gives you the average cost incurred for each order, allowing you to assess whether the marketing test met the allowable margin.

To Calculate Whether a Marketing Test Met the Allowable Margin