When a customer is retained, it is only the revenue that is generated over a oneyear period that constitutes the value of that customer.

Question

Quizplus · Accepted Answer

The value of a retained customer includes not just the revenue generated over a one-year period but also the lifetime value of the customer, which encompasses all future revenue that the customer will generate over the duration of their relationship with the company.

When a Customer Is Retained, It Is Only the Revenue