Calculating customer value can be done on a segment or cluster basis, or on an individual basis.
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Q16: A "cost per inquiry" (CPI) differs from
Q17: The rate by which a company converts
Q18: Return on investment (ROI) or Return on
Q19: A good reason to conduct a marketing
Q20: To calculate whether a marketing test met
Q22: When a customer is retained, it is
Q23: Market penetration is calculated by dividing the
Q24: There is an average or typical "response
Q25: Breaking even on a campaign at least
Q26: A "lift" should provide an increase in
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